Comments for Burke Media Marketing

Comment on Imported from Detroit by Jacob Paulsen

Jacob Paulsen — Thu, 10 Feb 2011 17:30:49 +0000

Touched a nerve for sure. This is the age of the individual and advertisers who promote nobility and growth in humanity will continue to touch the nerve. Reminds me of the Youtube dancer (now sponsored by MasterCard). “Where in the Hell is Matt” videos have created a sensation for no other reason than the fact that they promote the best that humanity has to offer.
Jacob Paulsen´s last [type] ..WordPress Themes- Where to Find and Edit Themes

Comment on Numbers Game by Dave

Dave — Tue, 28 Dec 2010 19:32:37 +0000

It’s all trying to do the same thing, right? Get the customer to do something. That process in the mind of the consumer, however, is more than just one a one act play. The consumer asks him/herself, “Why should I care?” If the answer is unknown, then the company must answer that question before they’ll see the next level of commitment. If the consumer already knows that answer, then they start in with a whole new line of questioning. (Is this a good deal? Do I need this now? and more…) But those questions won’t enter into the equation unless the first one is answered. And too often, I see companies wanting to get married to the consumer without ever dating them first.

Comment on Numbers Game by Steven Herron

Steven Herron — Tue, 28 Dec 2010 19:08:15 +0000

Interesting take on this, and worthy of consideration. There is definitely a difference between exposure for branding purposes and advertising to generate sales. Take PPC for example; many believe it generates sales but even Google states the CTR is less than 6 percent and even less than that actually convert to a sale. That means that PPC generates the least qualified traffic possible. SEO, or organic SERPs on the other hand, have a much higher CTR and conversion rate.

Why do companies continue to spend on PPC? Two reasons. The first is because on high traffic search terms, a 1 percent conversion rate still equates to a lot of sales. The other is exposure and branding. People may not click on the link but they sure see it. What we cannot tell is how many people click on the organic listing after having seen the same company in the sponsored listing.

Comment on Sell what people Buy by Bruce Rasmussen

Bruce Rasmussen — Mon, 13 Dec 2010 22:00:16 +0000

Totally agree – stop selling “products”, start building visions of “outcomes”, and the selling takes care of itself.

Aligned with this however – let’s not just sell WHAT our customers want to buy, let’s also take note of HOW they want to buy. Buyer behaviour has changed considerably over recent years, and social media is allowing buyers to consult a broader range of peers prior to even thinking about having a conversation with a sales person. So – rather than throw rocks at them and say “buy from me, buy from me”, we EITHER need to be there when they’re ready to buy, or alternatively we have to have positively influenced those that they will turn to when they seek advice. This works both offline (seminars, conferences etc), but particularly online, given social media’s ability to instantly connect buyers to a group or expert peers willing to give advice – that they hadn’t met moments before.
Bruce Rasmussen´s last [type] ..Social media- the myths of B2B marketing &amp understanding why buyers buy

Comment on Sell what people Buy by Jose Huitron

Jose Huitron — Wed, 08 Dec 2010 05:49:34 +0000

People are looking for a solution to their current situation and an answer to a question they have yet to find. Focusing on the message and relationships is important as opposed to the medium itself.

Comment on Sell what people Buy by Dave

Dave — Mon, 06 Dec 2010 18:38:59 +0000

Stephen,
People buy media for all kinds of reasons. We’ve all seen hundreds of ads that feature the family dog, the grandkids, the baby…you name it. The one, sometimes unintended consequence, of these ads is that they almost always lead to some feedback for the owners. People see the family in the ads and comment to the owners. At least it provides positive reinforcement to the business owner that somebody is seeing or hearing the ads. That said, it’s a rarity in my experience that these kinds of ads significantly move the needle. How much authority does an 8-year old have when he tells me I should buy a car from his father? I’ve told clients of mine that it’s their money, and they can spend if as they wish, but then tried to set the expectation for these ads in line with what I’ve seen in the past. It works occasionally…but it’s a rare occasion in my experience.

Comment on Sell what people Buy by Stephen Heath

Stephen Heath — Mon, 06 Dec 2010 17:26:52 +0000

Dave,
In our experience, what effect does the ego have on buying media. I have family members who buy up billboards, radio ads and TV spots for their remodeling business and it often seems to be more about stroking their ego than gaining new business.
Stephen Heath´s last [type] ..How To Be a Social Media Rock Star