For Account Executives/Sales Managers

"Street Smart Selling – Dominating Local Sales"

Ready to start down the road to Top Biller Status? Here’s your roadmap! Covering all aspects of how to build your business, this fast moving seminar covers the process from prospecting to diagnosis to closing.  We’ll also cover the marketing warfare principals that keep Top Billers on top. “Street Smart Selling” makes you a dominant force in your market. You’ll get all the templates and materials to hit the road running! – 4 hours

“10 Rules for Writing KILLER Copy” 
NEW SEMINAR

How many times have you spent months selling a client only to have the ad not work? There is nothing more frustrating! Clients want to see your advertising create traction right away, so here are 10 of the most important elements you should include AND exclude from ads you create.  Nobody cancels advertising that works! Here’s how your ads can work better. – 2 hours

“Secrets of Selling Car Dealers: How to Sell More and Keep it Sold”
UPDATED

Employee Pricing…Value Pricing…record high gas prices…these factors have made the car business much different than in the past. Dealers are faced with an unusual set of challenges and are relying on media partners for more help than ever. This session will show you how the business has changed and how it can add to your billing. You’ll learn “inside” information on how dealerships work, what’s working and what’s not, and how you can use your dealership knowledge to sell more, close more, and keep more car business. Real world, real answers, real billing! A MUST session if you work with car dealers. – 3 hours

“I wish I had this when I started here 3 years ago. Great training!” AE-Texas
“This is very helpful. You know your stuff!” AE- New Mexico
“I’m ready to take on my dealerships!” AE-Colorado

"5 Ways to Sabotage Your Advertising"

Client Seminar! Fast paced, entertaining seminar where the 5 most common mistakes businesses make in their advertising are discussed. Often done in concert with a breakfast or luncheon off site, clients and agencies benefit from this informative, relationship enhancing session. – 1.5 hours

"10 Best Ideas From the Road"

After analyzing the advertising of over 500 businesses per year, there are some ads that rise to the top as the most effective I've seen in the category. We'll look at automotive, banks, supermarkets, medical, and several other categories with terrific strategies you can emulate. – 1.5 hours