As you may be aware, JC Penny has had some tough times of late. When new CEO Ron Johnson joined the company last November, he rolled out a new pricing strategy in February that did away with frequent sales in favor of a simplified “best price” model. According to the Wall Street Journal, more than […]
Imported from Detroit
Did you see this commercial for Chrysler during the Super Bowl? In my opinion, it was one of the more memorable, powerful ads aired in recent memory. Not just because it featured gritty scenes from a city much of America equates with poverty, crime, and despair. And not because it showcases the famous, and the […]
Numbers Game
More than ever, marketers are expecting immediate results from their advertising. Like right now. Part of this originates from on-line marketing metrics that allow us to see how many page views, unique visitors, and click-throughs our websites have received. Some marketers have extended these metrics to other parts of their marketing plan, and have aligned […]
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