As you may be aware, JC Penny has had some tough times of late. When new CEO Ron Johnson joined the company last November, he rolled out a new pricing strategy in February that did away with frequent sales in favor of a simplified “best price” model. According to the Wall Street Journal, more than […]
Numbers Game
More than ever, marketers are expecting immediate results from their advertising. Like right now. Part of this originates from on-line marketing metrics that allow us to see how many page views, unique visitors, and click-throughs our websites have received. Some marketers have extended these metrics to other parts of their marketing plan, and have aligned […]
Sell what people Buy
If you work in media sales, are you selling what your customers want to buy? You may believe it’s your job to sell media. That’s what you’ve been hired to do, and that’s why your sales goal is a big part of your weekly one-on-one meeting with your manager. I get that. But it’s how […]
Why do “Flash Mobs” Make me happy?
Are you familiar with Flash Mobs? These are groups of people who organize throughFaceBook or Twitter to surprisingly do something as a group in a public place as anapparently spontaneous event. Maybe you’ve seen the Flash Mob dance party on theOprah show during a Black Eyed Peas performance. Or maybe have seen the Grand CentralStation […]
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