Tag Archives: radio

Numbers Game

More than ever, marketers are expecting immediate results from their advertising. Like right now. Part of this originates from on-line marketing metrics that allow us to see how many page views, unique visitors, and click-throughs our websites have received. Some marketers have extended these metrics to other parts of their marketing plan, and have aligned […]

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Yelling Louder isn’t the Only Answer

The Holiday season is in full advertising throat right now. National retailers in particular are running saturation schedules on TV and radio that are hard to miss. But generally,  I find them easy to forget.  There are two ways to get noticed with your advertising. One is to buy “tonnage” so that people can’t miss […]

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